As of today, Sam Maxwell Sports Management has been rebranded and will now be known as Emageo Group.



Naturally, myself and my staff are excited about this rebrand.

It is something we have been thinking about for some time, especially with the increase in the number of athletes we represent, and the increased exposure to the world’s top brands as a result.

In taking this next step, I wanted a concept that was original and bold, and one that would appeal to athletes, corporations, governing bodies, as well as the general public. In this sense, Emageo’s positioning is also broader than that for Sam Maxwell Sports Management.

Despite the rebrand, I want to assure everyone that the essence of the Sam Maxwell Sports Management brand will remain with Emageo, and that it will be business as usual with regards to our relationship, representation and management of all our existing athletes and clients.

Over the next few days and weeks there will be a few exciting announcements and new additions to “Team Emageo” that will be announced. I am very much looking forward to bringing the brand that is Emageo Group to life, and building on what we have been able to achieve since 2009.

Thank you for your support in the past, and thanks in advance for your support in the future.


Sam Maxwell

Managing Director

Emageo Group