The way athletes have traditionally marketed themselves has changed. Prior to the internet, an athlete trying to reach sponsors, supporters, or the general public had to rely on the goodwill of the journalists in traditional media streams. With the advent of web 2.0 however, athletes are no longer reliant on established avenues to promote themselves. As a result of the growth of social media platforms such as blogging, Facebook, Twitter and Instagram, athletes have much greater control over the message they wish to send to the wider world. And because of popularity of these platforms, as well as the exponential growth of devices on which they operate (think how many more iPhones there are now compared to four years ago), it’s a trend that is only going to continue. At Emageo Group, we’re very aware of the power of latest technologies and platforms. More than that however, we pride ourselves on our capacity to draw on that technology in order to build the profiles of our athletes. In this sense, Emageo is a very different sports management company to its competitors.