1. Build your brand

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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2. Market your profile

The way athletes have traditionally marketed themselves has changed. Social media allows athletes much greater control over the message they wish to send to the wider world.

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3. Find a sponsor

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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4. Grow a relationship

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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5. Handle the media

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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6. Develop your career

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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7. Improve athletic performance

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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8. Manage your money

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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9. Know the law

We define the term “brand” as an expectation of experience. When corporations establish a relationship with an athlete, they’re looking to tap into this brand.

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