Sam Maxwell is the Managing Director of Emageo Group.

After completing a combined Law and Commerce degree from the University of Western Australia, the former native of Adelaide began assisting a few athletes he had built a relationship with through his own sporting achievements.

From these relationships Sam and his staff have gradually increased the number of athletes under their care and guidance to cover sports as diverse as tennis, cricket, cycling, athletics, triathlon and swimming.

Sam is also an accredited agent for both AFL Players and Australian cricketers.

A “hands-on” sports manager, Sam is always in regular contact with his athletes and will typically negotiate with sponsors, the media, governing bodies, tournament and event officials, airlines and source accommodation and training venues.

Sam enjoys good coffee, the warm Perth climate, and while he will regularly run more than 100km per week, he still considers himself handy with a tennis racquet in hand!