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Emageo Group is a leader in the provision of athlete management services to world class athletes.

Formed in 2009, the company was originally named Sam Maxwell Sports Management after Managing Director Sam Maxwell, a graduate in Law and Commerce from the University of Western Australia who sought to combine his passions for sport and law in a business environment.

Owing to a strong legal background, marketing skills, attention to detail and 24/7 availability, in the ensuing years the number of athletes under our care grew substantially, originating from a variety of sports including:

> Tennis
Cricket
Cycling
Athletics
Triathlon
Swimming

View our Athletes

With an increase in the number of athletes we represent, and the increased exposure to the world’s top brands as a result, Sam Maxwell Sports Management became Emageo Group in October 2014.

Read about our unique approach to sports management